SXSW 2023: Emerging Artists and Trends

South by Southwest (SXSW) is not just your average music festival. It’s a cultural phenomenon that has been bringing together artists, innovators, and dreamers since its inception in 1987. What started as a small gathering of musicians in Austin, Texas has grown into a multi-faceted event celebrating music, film, interactive media, and more. Each year, thousands of people flock to the city for a week-long extravaganza of concerts, conferences, and networking opportunities. With the festival constantly evolving and showcasing new talents, what can we expect from SXSW 2023?

Overview of SXSW 2023

SXSW 2023 will take place from March 10-19, 2023, in Austin, Texas. As always, the festival will feature a diverse lineup of over 2,000 artists from around the world. From big names in the music industry to emerging acts, SXSW offers a platform for all genres and styles. In addition to the music program, there will also be panels, talks, and workshops covering topics such as technology, entrepreneurship, and social impact. With the convergence of music, film, and interactive media, SXSW 2023 promises to be a hub of creativity and innovation.

Emerging Artists at SXSW 2023

SXSW 2023 Emerging Artists and Trends

One of the most exciting aspects of SXSW is discovering new talent. With thousands of artists performing, there’s bound to be some hidden gems waiting to be discovered. At SXSW 2023, we can expect to see a diverse range of emerging artists making their mark on the industry. Here are just a few to keep an eye out for:

1. Greta Van Fleet

Dubbed as the “new face of rock,” Greta Van Fleet has been gaining attention with their bluesy, old-school rock sound. The band has been compared to legends like Led Zeppelin and Rush, but they have a unique energy and style that sets them apart. With their debut album receiving critical acclaim and a Grammy nomination, Greta Van Fleet is definitely an artist to watch at SXSW 2023.

2. Arlo Parks

Hailing from London, Arlo Parks has been making waves with her soulful and poetic music. Her debut album “Collapsed in Sunbeams” has received widespread praise for its relatable and honest lyrics. With her captivating performances and powerful voice, Arlo Parks is sure to make an impression at SXSW 2023.

3. Black Pumas

This Austin-based duo has been causing a stir in the music world with their blend of psychedelic soul and funk. Black Pumas’ self-titled debut album earned them a Grammy nomination and their live shows have been praised for their high-energy and soulful performances. As hometown favorites, Black Pumas are sure to bring the house down at SXSW 2023.

4. Omar Apollo

With his mix of R&B, funk, and indie rock, Omar Apollo has been gaining a loyal following with his infectious and genre-bending sound. The Mexican-American artist has already toured with acts like Clairo and Rex Orange County, and his debut album “Apolonio” has received critical acclaim. At SXSW 2023, we can expect to see Omar Apollo’s smooth vocals and energetic stage presence on full display.

Trends in the Music Industry Showcased at SXSW 2023

SXSW 2023 Emerging Artists and Trends

As one of the largest music festivals in the world, SXSW has always been at the forefront of showcasing new trends and movements in the industry. Here are some trends that we can expect to see at SXSW 2023:

1. Virtual and Hybrid Performances

The COVID-19 pandemic has changed the way we experience live music, and SXSW 2023 will likely reflect this shift. With many artists turning to virtual and hybrid performances, we can expect to see a mix of in-person and online concerts at the festival. This not only allows for a wider reach and accessibility for audiences but also opens up new opportunities for artists to connect with their fans.

2. Sustainability

As society becomes more conscious of our impact on the environment, the music industry is also taking steps towards sustainability. At SXSW 2023, we can expect to see more focus on eco-friendly practices, such as using renewable energy sources and reducing waste. The festival’s partnership with organizations like Zero Waste and Keep Austin Beautiful shows its commitment to sustainability.

3. Diversity and Inclusion

In recent years, the music industry has faced criticism for its lack of diversity and inclusion. However, SXSW has been actively working towards breaking down these barriers. With initiatives like the Women in Music and Latinx programs, the festival aims to amplify the voices of underrepresented groups in the industry. We can expect to see continued efforts towards diversity and inclusion at SXSW 2023.

Impact of SXSW on Emerging Artists and Trends

SXSW has been a launching pad for many successful careers in the music industry. Artists like Lady Gaga, Kanye West, and The Strokes all performed at the festival early in their careers. With its diverse lineup and international audience, SXSW provides a platform for emerging artists to gain exposure and make connections with industry professionals. It also showcases new trends and movements, influencing the direction of the music industry.

Moreover, SXSW is not just about music. The festival’s interactive media program has become a hotbed for innovation and entrepreneurship. Many startups have used SXSW as a launchpad for their business, and the festival’s Startup Village offers networking opportunities and resources for budding entrepreneurs. This cross-pollination of industries and ideas at SXSW has a ripple effect on the global community, fostering new collaborations and pushing boundaries.


SXSW is not just another music festival. It’s a cultural phenomenon that brings together people from all walks of life to celebrate creativity, innovation, and community. With its diverse lineup and focus on emerging artists and trends, SXSW 2023 will continue to shape the music industry and inspire audiences around the world. So mark your calendars, because SXSW 2023 is sure to be an unforgettable experience.

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